Three things to lock in before next week's offsite.

1. Activation rate. We've been chasing weekly active too long. The healthier metric is "completed first artefact within 7 days." Pull the chart for the last six cohorts and bring it.

2. Pricing experiment. The $19 anchor isn't doing what we hoped. Marco wants to test $24 with the AI bundle pre-included. I'm leaning yes — competitive set has moved.

3. Retention dip at week 4. Still unclear whether it's onboarding, value clarity, or just our sample being too small. Need a qualitative round before we ship more onboarding work.

Open question: do we cut the legacy importer this quarter or give it one more pass?